So a festival of 70mm films is a big deal. Just last week, the Paramount in Austin, Texas held a mini-festival of 70mm, but at end of September/beginning of October, things will go epic at Seattle's Cinerama Theater's Big Screen 70mm Film Festival, with showings over three weeks of more than a dozen 70mm films, including, Lawrence, 2001, My Fair Lady, Baraka and Tron. Like the Cinerama Dome in Hollywood, Seattle's 800-seat Cinerama opened in 1963. It hadn't showed a 70mm production in almost three decades and was in grave danger of destruction when Microsoft co-founder Paul Allen bought it for $3 million, and spent millions more restoring it to its original glory.
Seattle Cinerama, designed by architect Raymond H. Peck, were built specifically and exclusively for film. Their high-tech, modernist design reflected the state-of-the-art status of the sound and projection.
Michael Todd theatre, as well as the Cinestage just next door, remained owned by his widow, Elizabeth Taylor, until she discovered many years later that they had descended into showing soft-core porn.
Getting back to the roster for the Seattle festival, there's also Jacque Tati's amazing Playtime, where the 70mm format is used to explicate variations on an epic scale on the absurdities of modernism in general and modernist architecture in particular, and Richard Brook's film version of Conrad's Lord Jim, with Peter O'Toole in the title role. Besides Lady, musicals range from West Side Story, to Chitty Chitty Bang Bang to South Pacific, along with another film that was enormously popular in its time but largely forgotten today, Those Magnificent Men in Their Flying Machines.
The Sound of Music, which will also be screened, was the high water mark of roadshow exhibition. In city after city, its run was counted not in months but in years, as the picture went on to dethrone Gone With the Wind as the biggest grossing film of all time. Today, the film's sugary nature - one critic remarked that it could not be endured within a dose of insulin - makes this seem inexplicable, and the studio interiors only add to the dullness. But in 70mm, you can see how the location shooting in Austria created images of richness and often stunning beauty.
great post on the Harry Helms blog, were actually 35mm, but times three. A special camera shot three separate strips of film, center, left and right, which were projected in exact synchronization on a single, massive curving screen.
Like IMAX today, the 70mm roadshow production was a clever ploy to enhance revenue by charging ticket prices substantially higher than that for standard releases. In the mid-1960's, a midweek evening ticket for a roadshow film might go for $2.80, versus about $1.85 for a regular release at the United Arists or Oriental. At one time the Michael Todd and Cinestage (whose facades survive in front of the new Goodman Theater), the McVickers (demolished), and Palace all showed roadshow films, with theaters such as the Loop and Esquire also going along for the ride at times. You can read more about the rise and fall of the roadshow in our previous piece here.
While the final result bears shows the literary hallmarks of the man who wrote such witty films as All About Eve, Cleopatra was not a critical success. It was the highest-grossing film of 1963, but that was still not enough to cover costs. In Chicago, it played not at one of the usual road-show houses, but at the State-Lake (now the ABC7 studios), which had a larger seating capacity to take advantage of the public's heavy-breathing, if short-lived interest in the tabloid details of Taylor's and Burton's love life.
Still, Cleopatra remains a literate, often witty film. It doesn't scrimp on the spectacle, and its climatic sequence of Cleopatra's entrance into the Imperial Forum, demonstrating what the Romans might have achieved if only they had had Fox production head Spyros Skouros to write the checks to cover the overruns, remains one of the most spectacular sequences in cinema.
Of course, watching Cleopatra on You Tube is like viewing Guernica on a dinner plate
Seattle's Big Screen 70mm Film Festival takes place September 30th through October 16th, and includes no fewer than 43 scheduled screenings. Five of those screenings are still listed as "TBA", so is there hope for the additional a Spartacus or a Ben-Hur? Check out all the information on the festival here.