Northwestern, Grow Up: Refuting Northwestern's desperate PR campaign to Destroy Prentice.

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Northwestern - the hospital and university - is getting desperate. Faced with growing international opposition from architects, historians and activists to Northwestern's plan to demolish Bertrand Goldberg's iconic Prentice Hospital building, they're mounting a full-press PR effort whose basic tenets are so transparently absurd that they stand only to make Northwestern look brazenly cynical and ridiculous at the same time.

And so we have the op-ed in Crain's Chicago Business by Dean of the Feinberg School of Medicine Eric Neilson in which he contends with what looks to be a straight face that thousands of jobs, hundreds of millions of dollars - no make it $1.5 billion - will all vanish into thin air, and, apparently, thousands will die, if Northwestern isn't allowed to destroy Prentice.    It's like tax cuts for rich in Republican politics.  Demolishing Prentice has become the answer to every problem, the fulcrum on which the entire future of the Northwestern campus rests in the balance between a glorious future and complete disintegration.

This isn't an argument; it's a tantrum.  It's pretty much on the level of threatening to hold your breath until you die unless you get more bubble gum -and then won't you all be sorry.

And then, of course, there's the Chicago Tribune.  On August 12th, with its Pulitzer Prize winning architecture critic Blair Kamin safely packed away to a Nieman fellowing at Harvard, the Trib ran an editorial under the typically pompous headline, Let Northwestern build, shilling for the destruction of the building Kamin has called a "boldly sculptural, brilliantly engineered high-rise"

Chicago Tribune urban planning at work
Hedrich Blessing photography, courtesy the Chuckman Collection

It was full of the usual half-truths and evasions, which is what you expect from those wonderful people who gave you McCormick Place on what should of remained open lakefront.  It was the Tribune we have to thank for what was essentially a vanity project of the paper's isolationist, red-baiting, labor-hating editor Robert R. McCormick, who dispatched political reporter George Tagge to Springfield to lobby legislators to rubber-stamp the project.  Although the original eyesore mercifully burned down in the 1960's, it's much better successor by Gene Summers still crowds what today would have been open lakefront, for all the people.

Thanks, Chicago Tribune.  Please don't hold it against us if we don't have much use for your new "gift" of destroying Prentice.

Northwestern would like you to not notice the letter to Mayor Emanuel supporting saving Prentice from 60 major architects from all across the world.  Frank Gehry?  Jeanne Gang? Who are they?  What trees to they plant?  What bankers do they have on retainer?

Enter Paul Beitler.  He isn't some building-hugging goo-goo, but one of Chicago's successful developers.  In a conversation with Crain Chicago's's Business Shia Kapos, he says, in Kapos' words, that "he's had enough of the 'out with the old' mentality."  Beitler calls Northwestern's bluff. "There are a lot of things in nature that don't fit, but we find ways to work around them and with them.  This building is so unusual that regardless of the its designer it deserves to stand the test of time. If allowed to remain it will be the only building that stands out from the blocks of architectural mediocrity . . . "  You can't kid a kidder, and Beitler isn't buying Northwestern's protests that they have alternative to destroying Prentice.  He's been in the business and done enough deals to know that's pure B.S.

Today, the Save Prentice Coalition issued an eloquent refutation of Northwestern's arguments.  Read the full text after the break.

Speaking from someone who saw its excellence first-hand when I was in the emergency room a couple weeks ago, Northwestern Hospital is one of Chicago's great institutions.  Why is it dealing with the issue of Prentice like the really bad doctor who patronizes his patients with baby talk?

Northwestern, grow up.  

Stop insulting our intelligence with your puerile arguments and false alternatives.   Prentice doesn't work for you?  Fine.  There are a lot of developers for whom it would work out just fine.  There are other places to build your state-of-the-art laboratory.  You already have a lot bridges.  Make more, longer if you have to.  As Paul Beitler says, Prentice is the only distinctive building in a sea of architectural mediocrity that demeans your brand.  Don't destroy it.  Use it in building that brand.  There are a lot of people who want to help.  Let them.

Don't be deluded in thinking that once you destroy Prentice, it will be forgotten.  As the legacy of Bertrand Goldberg's work grows in time - and it will - Northwestern, whatever else its achievements, will be forever known that as the vandal that destroyed a key piece of Chicago's cultural legacy.

You're better than that.  You're all about healing, and healing is about a lot more than what goes on in surgery.  Your campus is a forbidding, unwelcoming physical presence.   It misrepresents you as a mere repository of great corporate power.

Make your campus human scaled. Heal it, as you continue to build.  Start by agreeing to find an alternative that saves Prentice, perhaps the only place on campus where the soaring grace truly expresses the aspirations of your mission.   With just a portion of the same brilliant thinking you bring to the practice and teaching of medicine, you can find a solution to saving Prentice that will let you do everything you want, while making you a true hero in the definition of Chicago's character, past, present and future.


Read the Save Prentice press release after the break.