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It's another cog in the AIA's PR juggernaut marking its 150th anniversary that includes the specious and inane America's Favorite Architecture survey, which has been converted into a barnstorming exhibition that opens at its first location, the AIA's Washington headquarters, on April 11th. On April 13th, there will a rededication ceremony at 111 Broadway in New York, site of the first AIA meeting. The AIA and its PR firm, Imre Communications, also wangled a congratulatory epistle out of the White House. ""Laura and I send our best wishes," its bland four paragraphs concludes.
As a Si monumentum requiris circumspice kind of guy, I'm still pondering whether a National Architecture Week is really a good idea, but I'm pretty sure AIA's proprietary appropriation of the concept, reeking of self-serving press releases and misguided focus groups, isn't. (If you want to see how a local effort can transcend the ham-fisted efforts of the parent, check out 150 Great Places in Illinois.)
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