I received a tremendous amount of constituent feedback regarding the proposal and the resounding overall sentiment was serious concern regarding the overall density of the proposal and the major traffic impacts and loading challenges associated with it.Reilly did not indicate to what level the project would have to be cut back or reconfigured to meet his approval. Take a last look at the original glassy skyscraper here . . .
After spending the past two months reviewing the proposal and associated traffic analyses to determine whether changes could properly address these challenges - I have concluded that the proposed 620 hotel keys, split across separate hotel flags, is simply far too ambitious for this location already surrounded by failing intersections (from a traffic engineering perspective) and high-density buildings.
I did not reach this conclusion quickly. In fact, I met with the development team on several occasions to explore potential changes or other development options to help make the proposal a better fit for this location. Unfortunately, at the end of that process, it became clear that this proposal simply could not proceed.
click images for larger view
As a result, the proposed 620 key hotel development for 740 North Rush Street will not be moving forward. I have encouraged the property owners to carefully consider the limitations posed by the infrastructure around their site and existing traffic conditions, as they contemplate future development concepts.
Tactical Insertion: Friedman's 45-story 740 North Rush revealed (from a distance)